Blogging to Drive Business - Create and Maintain Valuable
Customer Connections :
If you want to blog for your business, but you don't know where to start, "Blogging To Drive Business: Create and Maintain Valuable Customer Connections" by Eric Butow and Rebecca Bollwitt is a great place to start. This is an excellent guide for the beginning blogger. Experienced bloggers might find a gem or two, but the book really is aimed at the novice. And for the novice, it is a very good place to start and will get you off running in the right direction for sure.
The book is easy to read and has ample illustrations and
case studies to assist with learning. I'd recommend reading it through quickly,
and then go back to the chapters that focus on you particular situation and
circumstances. Even if all you know are blogs and blogging are things you
should know about and want to try out to assist your business, this book is for
you. It starts out explaining why blogs are important. Next, the authors focus
on leveraging your blog with marketing tools. This book is aimed at businesses,
not the recreational diary type of blog. Chapter three is all about creating a
blogging strategy. What is your purpose? What software or platform? A little on
photos and audio. Good information when you are starting out and are not sure
where to begin. Sites such as Facebook, Myspace, Linkedin, and Twitter are also
looked at. This way you can coordinate all your efforts.
Once you have a blog set up, chapters four and five provide
advice on what to write. The authors discuss blogging responsibly and how to
deal with negative feedback. The also provide advice on finding topics to write
about. Next, they focus on who will write the blog. You, team of workers,
outsource it?
So you have it set up, and you have made some posts. How do
you get readers? Chapter seven addresses this topic and provides some tips on
writing so people will find you and want to keep reading. Chapter eight gets
into multimedia blogging with images, video and audio. The final chapter
discusses Web 3.0 Blogs to help you stay on top of what's new. Additionally,
there is an appendix with some important blogging sites.
The book is a quick read, but it provides some very good
advice for novices in this field. If you are just starting out, I'd highly
recommend this book to assist you with getting started. If you already have a
blog, and have been blogging for a while, you may not find much in this book to
help. Probably a few tips here and there, but most of it is pretty basic and
aimed at the complete beginner.
For the complete beginner and novice, this book is 5 stars.
For an experienced blogger, maybe only 3. So I'm giving it a 4 star review and
recommending it highly to those who know nothing about blogging but want to get
started.
Alain Burrese , J.D. is a performance and private
development expert who teaches the way to live, take action, and obtain things
done through the Warrior's Edge. Alain combines his military, self-defense ,
and Asian experiences together with his business, law, and conflict resolution
education into a strong way of living with balance, honor, and integrity. He
teaches the way to use the Warrior's Edge to require Action and Achieve
Remarkable Results. Alain is that the author of Hard-Won Wisdom From the
varsity Of adversity , the DVDs Hapkido Hoshinsul , Streetfighting Essentials,
Hapkido Cane, the Lock On Joint Locking series, and various articles and
reviews. You can read more articles and reviews and see clips of his DVDs also
the maximum amount more.
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